“He said to him a second time, “Simon, son of John, do you love me?” He said to him, “Yes, Lord; you know that I love you.” He said to him, “Tend my sheep.’”
— John 21:16 (ESV)
Let’s talk about repetition.
This moment between Jesus and Peter is one of the most moving in all of Scripture. Not just because of what is said, but because of how often it’s said. Three times Jesus asks Peter, “Do you love me?” And three times Peter answers.
At first glance, it feels… excessive. Redundant, even.
But for the man who had denied Jesus three times, repetition wasn’t an annoyance—it was a lifeline. Jesus wasn’t nagging. He was restoring. He was anchoring the truth deep into Peter’s soul. He was making sure Peter heard it—really heard it.
Because sometimes, the most powerful truths are the ones we have to repeat until they take root.
Why You Need to Say It Again (and Again)
Have you ever posted something you thought was brilliant—a social media caption, a video, an offer—and then felt like it vanished into the void?
No likes. No comments. Crickets.
And then, a few weeks later, you post the same message (maybe with new words or a new image)… and suddenly someone responds: “Wow! This is exactly what I needed today.”
You resist the urge to say, “Really? I’ve been saying this for months.”
But you smile anyway. Because you’re learning that repetition isn’t a sin. It’s a strategy.
In fact, it’s how most people learn. Remember school? You didn’t master multiplication because you saw it once. You drilled it. Over and over. You needed exposure, review, reinforcement.
Why should your audience be any different?
People don’t remember what you say once—they remember who kept showing up when no one else did. Consistency is what turns messengers into mentors. Share on XFaith Comes by Hearing… and Hearing
Romans 10:17 tells us, “Faith comes by hearing, and hearing by the word of Christ.” Not by hearing once. Not by a one-time exposure. But by hearing and hearing—a present continuous process.
In other words, repetition builds belief.
That’s true in evangelism. It’s true in parenting. And it’s true in business.
Your ideal audience doesn’t just need to know what you offer. They need to hear it enough times that it finally clicks—emotionally, practically, spiritually.
People often need:
- 3–5 reminders before they take action.
- 7+ exposures before they buy.
- Dozens of moments of trust before they refer you to someone else.
It’s not because they’re slow. It’s because they’re human.
You’re Not Being Annoying—You’re Being Available
This is where so many heart-centered creators, entrepreneurs, and leaders get stuck. You think, “I don’t want to sound like a broken record.” Or, “What if people get tired of seeing my posts?”
Let me ask you this: when you tell your loved ones you care about them, do you only say it once?
Of course not.
And when your message truly matters—when your offer can change lives, solve problems, or bring hope—why would you whisper it once and then walk away?
You’re not being repetitive. You’re being responsibly visible.
The people you’re called to serve need to know you’re still here—still offering, still showing up, still believing in what you’ve built. Not in a spammy, pushy way—but in a steady, trustworthy way.
The Farmer Doesn’t Plant Just One Seed
Jesus often used agricultural metaphors to describe how the Kingdom of God works. And farmers understand something many marketers don’t: you don’t reap bountiful, perennial harvests from what you planted once—that kind of harvest comes from planting many seeds and nurturing them over time.
Just as one seed will not necessarily yield a harvest, one social media post will not grow a business.
And yet, how many of us post once, get discouraged, and pull back?
The farmer doesn’t curse the soil when nothing grows after one day. He keeps sowing. He waters. He waits.
Consistency isn’t glamorous. But it’s where miracles take root.
When You Feel Like You’re Repeating Yourself
Let me guess. You’ve thought (or said) one of these before:
- “Everyone already knows this.”
- “I’ve already shared that.”
- “I don’t want to sound repetitive.”
But here’s the truth:
Everyone is not watching you as closely as you think.
Most people aren’t seeing every post, reading every email, or attending every live session. They’re busy. Distracted. Oversaturated with information.
Which means your message has to rise above the noise—not with volume, but with consistency.
And for those who have heard it before? They probably need to hear it again.
You may feel like you’re repeating yourself—but someone’s just hearing it for the first time. Share on XHow many times have you read a Bible verse you’ve known since childhood—only for it to land with fresh power in a new season?
It’s not new information that changes us. It’s old truth applied in a new way.
Consistency Builds Trust
When people see you show up consistently, a few powerful things begin to happen:
- They Start Recognizing Your Voice
You become familiar. Not forgettable. - They Associate You with a Solution
If you’re consistent with your message, they’ll know exactly what to come to you for. - They Trust You More Deeply
Consistency equals reliability. And reliability builds trust.
Think of the people you admire online. The ones you learn from. The ones you buy from.
Chances are, you trust them not because they had one brilliant moment—but because they kept showing up, even when no one was clapping yet.
Jesus Repeated Himself (A Lot)
Seriously. Go read the Gospels. He told parables that made the same point in different ways. He explained the Kingdom of God using seeds, coins, sheep, and pearls.
He kept reminding the disciples about things they still didn’t understand.
He taught the same core truths again and again—not because He was out of ideas, but because He was trying to reach different hearts in different ways.
Your audience is no different.
Some will connect with your story. Some with your teaching. Some with your humor. Some with your stats.
So, keep showing up—maintain the repetition of your message in ways that resonate.
Practical Ways to Stay Consistently Visible
Here’s how you can build a rhythm of repetition that keeps you in front of the people you’re called to serve:
1. Create a Simple Content Plan
- Decide on 1–3 core themes.
- Rotate through those consistently.
- Don’t reinvent the wheel—repurpose old content with a fresh twist.
2. Set a Posting Schedule You Can Stick To
- Start small. One post per week is better than nothing.
- Batch-create content if you’re busy.
- Use scheduling tools to maintain rhythm.
3. Mix Up the Medium
- Repetition across platforms. Say it in a post. Then in a story. Then in a live video. Then in a quote graphic.
- The core message stays the same—the format changes to reach more people.
4. Engage, Don’t Just Broadcast
- Respond to comments.
- Start conversations.
- Ask questions.
You’re not shouting into the void—you’re building community.
5. Track What Resonates
- Notice what gets engagement.
- Refine based on feedback.
- Reuse what worked—yes, even that post from three months ago.
Encouragement for the Weary Messenger
If you’ve been sharing and feel like no one’s listening, I see you.
If you’re tired of being told to “post more,” “stay visible,” “build your brand”—when all you really want to do is serve people and honor God—I get it.
But hear this:
Your consistency is not wasted.
Your message is not falling on deaf ears.
Your obedience is not in vain.
Sometimes the seed is growing underground. And you won’t see the harvest until one day—suddenly—it sprouts, and you’ll be “an overnight success” that took three years.
Even when no one’s clapping, your consistency is building something eternal. Share on XFinal Reflection: Be Found Faithful, Not Famous
The world will tell you to be famous. But God calls you to be faithful.
Faithful in showing up.
Faithful in stewarding your message.
Faithful in saying it again—even if it feels like no one’s watching.
So say it again.
Share your offer again.
Remind them of your value again.
When the time is right—when they’re finally ready—they’ll remember you. Not because you shouted the loudest, but because you showed up the longest.
And that, my friend, is the quiet power of consistency.